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The programme was unveiled by the chief guest, Olympian M R Poovamma.
The main aim of the campaign is to popularise the Emergency Response Support System number-122. Officials urged people to make use of the helpline number and from 8 am to 5 pm today, a team of over a hundred police officials including the police commissioner will be responding to public calls to ERSS.
Also, the commissioner and deputy commissioner will be visiting the areas from where calls were received. Over 20 emergency vehicles of the department will be put to use for this purpose.
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He urged women to make use of the helpline number and seek help from the police officials.