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The entry-level tariffed voice plan has been hiked by about 25 percent, while for unlimited voice bundles the increase in most cases is about 20 percent.
The company said it has always maintained that the mobile Average Revenue Per User (ARPU) needs to be at Rs 200 and ultimately at Rs 300, so as to provide a reasonable return on capital that allows for a financially healthy business model.
”We also believe that this level of ARPU will enable the substantial investments required in networks and spectrum. Even more important, this will give Airtel the elbow room to roll out 5G in India,” Airtel said in a statement.
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In tariffed voice plans, the new rate is Rs 99, against the current Rs 79 with 28 days validity and benefits like ”50 percent more talk time worth Rs 99, 200 MB data, 1p/sec voice tariff”.
The other categories where a hike has been announced are unlimited voice bundles and data top-ups.