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"UPI we are the market leaders in terms of innovation, and we do believe that UPI is a huge opportunity. We are working in terms of creating a differentiated environment for our customers," Axis Bank Executive Director -Retail Banking, Rajiv Anand told reporters here.
"We are also working with partners like Google, WhatsApp, Uber, Ola and Samsung pay to be able to create the ecosystem for customers to be able to make payments," he said.
According to Bank officials, Axis Bank enjoys 20 percent market share in the UPI space. Stating that Google Tez is already up and running, Anand in response to a question about the rollout said, "WhatsApp, we are in the process of integration. "...WhatsApp is currently running the beta version, the full version should...we are hoping is, will come within the next month or two."
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It said over 66 percent of the Bank's transactions were made through 'digital modes' in Q3 FY18 as against 52 percent in Q1 FY17.
According to officials, the Bank's focus on cards, both credit and debit, also continues to remain high with Axis continuing to be the market leader in installing 'card-acceptance terminals'. As of Q3 FY18, the number stood upwards of 479,200.