Balaji Telefilms to invest in original content with affordable subscription for OTT platform

Balaji Telefilms said the pandemic has accelerated the digitalisation process in the country, which augurs well for the entertainment industry and particularly for OTT, in which it intends to “pursue and invest” in more original contents with affordable subscription rates.

The leading media and content provider, which is present in the subscription-based video on-demand service through ALTBalaji, has become a significant OTT player differentiated by its content and affordability, said the latest annual report of Balaji Telefilms.

“The company intends to pursue and invest in more original content catering to the specific preferences across different genres and at industry-competitive affordable subscription rates,” said Balaji Telefilms Group Chief Financial Officer Sanjay Dwivedi over the strategy of the company.

With the success of few movie releases on the OTT platform witnessed during the year, the over-the-top (OTT) segment is also likely to provide platform for a small-budget deep content releases, he added.