Beer for your sole: Heineken launches sneakers that contain beer

Beer brand Heineken has recently launched sneakers that actually contain beer. Sounds bizarre but it is true. The sole of the shoes has been filled with beer using a specialized surgical injection method.

Announcing the same on Twitter, the company wrote, “Beer for your sole Designed in collaboration with noted shoe designer, Dominic Ciambrone, to celebrate the smoothness of Heineken®️ Silver. Heinekicks aren’t your everyday shoe, but it’s not every day you get to walk on beer.”

The sneaker has shades of green, red, and silver resembling the colors on the Heineken Silver bottles and comes with a metal bottle opener too.

The new launch has evoked varied reactions from netizens with a few expressing their desire to own a pair of sneakers.