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The TV commercial, shows people bursting crackers to celebrate a cricket match victory and the actor advises that roads are meant to drive vehicles and not to burst crackers.
Highlighting the company’s concern for public issues, Hegde in a letter addressed to CEAT Tyres MD and CEO, Anant Vardhan Goenka requested the company to address one more problem faced by people on roads, i.e., blocking roads in the name of namaz on Friday and other important festive days by Muslims.”
Pointing out at the Azan conveyed through loudspeakers, Hegde wrote that CEAT should also create public awareness on the issue of noise pollution through their ads
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Hegde concluded the letter by wishing a ‘Very Happy Deepavali.’ to Goenka.
Full text of the letter by MP Anantkumar Hegde to CEAT CEO and MDDear Shri Goenka, Your company’s recent advertisement in which Amir Khan advising people not to fire crackers on the streets is giving a very good message. Your concern for public issues needs applause. In this regard, I request you to address one more problem faced by people on roads, i. e., blocking roads in the name of Namaz on Fridays and other important festive days by Muslims. It is a very common scene in many Indian cities where Muslims block busy roads and perform Namaz. At that time, vehicles like ambulances and firefighters vehicles are also struck in traffic causing grave losses. I also request you to highlight the issue of noise pollution in your ads. Every day, loud noise is emitted from mikes arranged on the top of mosques in our country when Azan is given. That sound is beyond the permissible limits. On Fridays, it is prolonged for some more time. It is causing great inconvenience to people suffering from different ailments and taking rest, people working in different establishments and teachers teaching in classrooms. Actually, this list of sufferers is very long and only a few are mentioned here. As you are very keen and sensitive towards the problems faced by the general public and you also belong to the Hindu community, I am sure you can feel the discrimination done to the Hindus since centuries. Nowadays, a group of Anti-Hindu actors always hurt the Hindu sentiments whereas they never try to expose the wrong doings of their community. Therefore, I kindly request you to take a cognizance of this particular incident where your company’s advertisement has created an unrest among the Hindus. I hope in future your organization will respect the Hindu sentiment and will not hurt it directly or indirectly by any means. Thank you and Happy Deepavali!