Advertisement
Varun said filmmakers need to re-establish the connection with the audience, who are now spoiled for choices courtesy of digital platforms and pan-India theatrical releases. ”We just went through a pandemic. So you’re getting to see films made years ago. These aren’t films that started now. But do our filmmakers, does our industry need to pull up its socks? Yes, we need to do that,” the actor told PTI in an interview.
The 35-year-old actor believes the theatre business across the globe has taken a hit during the pandemic.
”The film business in general needs to pull up its socks too. The amount of flops that Hollywood has given, if you count the number, it is huge. The number of films which have done badly in the South… (please) count. ”Our industry got hit. Going to the theatres is a public outing, which also got hit. That habit got hit. We are re-establishing that connection now. Can we make better films? Of course yes,” he added. Varun, known for headlining blockbusters like ”Humpty Sharma Ki Dulhania”, ”Badrinath Ki Dulhania”, ”Judwaa 2” and ”ABCD 2”, said the current situation demands more creative collaborations between talents from different parts of the country.
Related Articles
Advertisement
The consecutive success of South Indian films has made ”pan-India” a buzzword in the industry, but the actor says with OTT platforms the audience’s reach isn’t limited to national boundaries.
”Right now with streaming coming in, it’s not limited to pan-India but across the world. When I was shooting for ‘Bawaal’ in Germany, I was surprised by the number of people who came to me and spoke about my films, including ‘Sui Dhaaga’… The world is becoming a smaller place,” he said.
”Jugjugg Jeeyo”, directed by Raj Mehta, is scheduled to be released on June 24. Backed by filmmaker Karan Johar’s Dharma Productions, the film also stars Kiara Advani, Anil Kapoor, Neetu Kapoor, and Maniesh Paul among others.