#BoycottTanishq trends on twitter after the jewellery brand shows interfaith marriage in latest ad

Recently, #BoycottTanishq has been trending on the microblogging site after the jewellery brand Tanishq released its new ad which is about interfaith marriage.

The 45-second commercial released by Titan group’s jewellery brand Tanishq shows a Muslim family celebrating the baby shower of their Hindu daughter-in-law.

The YouTube description of the commercial reads: “She is married into a family that loves her like their own child. Only for her, they go out of their way to celebrate an occasion that they usually don’t. A beautiful confluence of two different religions, traditions, and cultures.”

Soon after, netizens trolled it for promoting inter-religion marriage and demanded a ban on it. Many even shared controversial tweets saying that the ad is showing ‘love jihad’.

However, after the heavy backlash Tanishq has now withdrawn the commercial