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The 34-year-old rapper was performing a stunt which involved him walking on the wing of a plane while rapping on Saturday when it went horribly wrong.
In a statement, obtained by Billboard, McMurray’s management team said the rapper had been working on the shoot for months and trained “intensively” for it.
“However, as Jon got further out onto the wing of the plane, it caused the small Cessna to go into a downward spiral that the pilot couldn’t correct. Jon held onto the wing until it was too late, and by the time he let go, he didn’t have time to pull his chute. He impacted and died instantly,” read the statement.
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The plane landed safely and police are now investigating the death, local media said.
Born in Calgary, Alberta, McMurray was a professional skier but he ventured into music after he suffered a broken back and shattered heal.