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Since the viral disease has become a pandemic, it is vital for people to stay at home, self-quarantine and practice social distancing.
To convey this message in an effective manner, the chief minister, who is an alumnus of the Sir J J Institute of Applied Arts, took help of communication and designing expert Bhupal Ramnathkar in developing the awareness campaign, the Chief Minister’s Office (CMO) said in a statement.
Ramnathkar had also studied at the same institute.
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Soon, other creative people from various art colleges also lent their talent pool to the resources, the CMO said.
Messages designed to make people aware about coronavirus and how to stay protected against it were then circulated on various social media platforms.
“A constant stream of highly effective messages flooded the social media networks. These messages were created by highly talented and experienced members of the advertising and design elite who know exactly how a message must be conveyed,” the CMO said.
Talented people from across the nation and even internationally-acclaimed designers have joined the campaign, it added.