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This platform will enable customers to discover and engage with Honda’s entire model range in a seamless digital experience from the comfort of their homes, the Japanese automaker said in a statement.
The interactive showrooms can be easily accessed through computer and smartphone browsers where customers can intuitively browse and explore the design, features and technical details available for each model, it added.
“With this initiative, we have brought the experience of a real Honda showroom in a virtual form to our customers so that they can digitally explore and experience the features of their favourite Honda cars on the go and also from the comfort of their homes in a convenient manner,” Honda Cars India Senior Vice President and Director, Marketing & Sales, Rajesh Goel said.
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The virtual showrooms would add to the physical sales network of the company. Honda currently has around 350 dealerships across the country.