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The report is based on a survey of 5,000 employees from e-commerce and traditional industries working in over 100 roles. It also took input from over 25 e-commerce players.
Delhi, Bengaluru and Mumbai emerge as the demand hot spots, accounting for 53 per cent of the total demand on an average, when it comes to generating demand for top talent in e-Commerce, as per Catenon India ‘Decoding Talent in E-commerce Report 2021’.
Indore, Kochi and Coimbatore are also coming up as the new recruitment frontiers for the platform.
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“As e-commerce moves to the centre of even traditional businesses, a large number of companies are starting to compete for experienced executives to build and grow their online verticals. Our report helps in understanding the various roles and their supply-demand dynamics that are driving the e-Commerce industry’s labour market today,” Catenon APAC Managing Director Gaurav Chattur said.
The coronavirus pandemic has unimaginably pivoted the growth of e-commerce as ‘staying in’ became the new ‘going out’, he said.
“Needless to say, this boom will lead to the need for an adequately equipped workforce that organisations need to start building upon,” he added.
The report further revealed that the most in-demand jobs are product management roles, which are the highest paid ones and also see the steepest hike in annual compensation for higher years of experience.
Analytical thinking is one of the most commonly sought skills across top roles in e-Commerce, it added.
Among horizontal e-commerce marketplaces, fashion and groceries emerged as the brightest opportunities creators for e-commerce professionals, it added.