EC issues advisory on use of AI in poll campaigning


PTI, Jan 16, 2025, 12:50 PM IST

New Delhi: Against the backdrop of increasing use of artificial intelligence in campaigning and its potential to influence voter opinion, the Election Commission on Thursday issued an advisory to political parties asking them to promote transparency and accountability in use of AI-generated content.

The advisory introduces labelling and disclosure norms requiring parties to clearly label any images, videos, audio or other materials generated or significantly altered by AI technologies with a notation such as “AI-Generated”/ “Digitally Enhanced”/”Synthetic Content”.

It also requires political parties to include disclaimers during dissemination of campaign advertisements or promotional content, wherever synthetic content is utilised.

Chief Election Commissioner Rajiv Kumar had recently cautioned against the potential of AI and deep fakes in compounding the malaise of misinformation.

He had expressed concern that deep fakes and misinformation have the potential to erode trust in electoral processes.

During last year’s Lok Sabha elections, the Commission had issued guidelines for responsible and ethical use of social media platforms.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

PM castigates Kejriwal over ‘poison in Yamuna’ claim, says AAP will drown in same river

Air India flight inadvertently sends out hijack signal; authorities probe incident

Karnataka CM Siddaramaiah calls for enhanced efficiency in revenue services

BJP MP says Namma Metro fare hike put on hold by Union Govt

Maha Kumbh stampede: Death toll reaches 30

ED’s search and seizure at Ex-MUDA chief’s residence unlawful: Karnataka HC

150 seized vehicles gutted in fire in Bengaluru

Related Articles More

PM castigates Kejriwal over ‘poison in Yamuna’ claim, says AAP will drown in same river

Air India flight inadvertently sends out hijack signal; authorities probe incident

‘Mismanagement due to VIP culture’: Congress hits out at UP govt over Maha Kumbh stampede

By giving me your vote, give me life: 2020 Delhi riots accused Tahir Hussain in poll campaign

Rajasthan: Man’s chopper demand prompts action to remove encroachment near his house

MUST WATCH

SDM Hospital

Brinjal Cultivation

Exposing Cow Violence Happening Everywhere

Udupi Sri Krishna Temple

Mangalore : Ram Sena attack on massage center

Latest Additions

PM castigates Kejriwal over ‘poison in Yamuna’ claim, says AAP will drown in same river

Udupi: Vijith Shetty elected unopposed as President of Co-operative Agriculture and Rural Development Bank

Air India flight inadvertently sends out hijack signal; authorities probe incident

Steve Smith joins elite club of 10,000 Test run scorers

Karnataka CM Siddaramaiah calls for enhanced efficiency in revenue services

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.