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The festival is being jointly organised by the district administration, the departments of Tourism, Sports and Youth Empowerment, Animal Husbandry, Malpe Development Committee, Udupi Municipal Council, Coastal Tourism Organization and other organisations.
Various beach sports and cultural events have been organised to mark the Utsav, G. Jagadeesh told media persons here. On the inaugural day of the Utsav i.e on Sunday, activities such as beach volleyball, beach throwball, kite show, sand sculpture show, dog show, dance programme and performances by cultural teams will be held.
A men’s Kabbadi floodlight tournament and a dance programme, “Nritya Vaividhya” will be held on Monday and Tuesday respectively. The Beach Utsav will conclude with a fireworks display during the New Year celebrations from 12 midnight to 12:30 pm on December 31.
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“An amount of Rs 5 crore each has been kept aside for the development of Someshwara and Marvanthe beaches and Rs 25 lakh for the Kodibengre Beach. The district administration is giving importance for developing all beaches in the district so that they could qualify for the Blue Flag. At present, only the Padubidri Beach enjoyed this certification,” he added.
Municipal Commissioner Anand Kallolikar, Assistant Director of Sports and Youth Empowerment Roshan Kumar Shetty and Assistant Director of Tourism Chandrashekhar Naik and others were present.