Manyavar Mohey’s ad featuring Bollywood actor Alia Bhatt is making rounds on the internet. The ad, questioning the practice of ‘Kanyadan’ during Hindu weddings, has opened a dialogue about the practice.
In the ad, the bride is seen asking why despite being showered with so much love, she is still referred to as ‘paraya dhan’. She questions the practice of ‘kanyadan’ in which the brides’ parents ‘donate’ their daughter. The ad sees a happy ending with the parents of the groom too ‘donating’ him.
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“#KanyaMaan – Nayi soch, naya idea. Kyun paraaya dhan? Kyun Kanyadaan? Mohey Ka Naya Idea… #KanyaMaan. Celebrating brides of today with a modern twist,” read the caption.
While a few loved the concept, others questioned why do companies choose to highlight the regressive rituals of one faith only.