Ban advertisement of tobacco products: Health experts to govt

Health experts and celebrities have urged the government to put an immediate ban on the advertisement of tobacco products.

On the eve of World No Tobacco Day, they also asked the Centre to ensure that tobacco control laws and policies are made stronger and implemented effectively.

Noted epidemiologist and public health expert Chandrakant Lahariya pointed out that children and non-tobacco users too visit the point of sale (POS) and are at risk of getting addicted and giving relaxation on POS is like inviting a tobacco pandemic.

He also brought to the notice of the government the tobacco threat to people’s health in the wake of COVID-19. He cited various studies showing how tobacco users have become vulnerable to deadly infection during the pandemic. ”Every life is precious and we are losing 1.3 million Indians every year to tobacco-related diseases. Apart from cancer, tobacco is also a major cause of a wide range of chronic and life-threatening conditions like lung diseases, cardiovascular diseases, and strokes to name a few,” he said.

The epidemiologist backed the demand to ban designated smoking areas in the airports, hotels, and restaurants, as they were a health risk to non-smokers.

Renowned wrestler and actor Sangram Singh said there has been alarming evidence of widespread advertising and promotional activities that influences children to start smoking and potentially develop the habit of a lifetime addiction that could kill them.

He expressed concern that despite the ban on tobacco advertisements, the industry is spending a hefty amount on the promotion of such items by adopting various marketing tactics. ”They eye youth as their probable client as they very well know that in a tobacco-addicted youth, they will have a lifetime client. I request the government that such advertisements should be immediately prohibited,” he said at an event held here on the eve of World No Tobacco Day, according to a statement.

Dr. Uma Kumar, HOD of Rheumatology, AIIMS, New Delhi, said tobacco companies that make products like cigarettes and gutkha are specifically targeting teenagers and kids. ”They prominently display their advertisements near schools and colleges so that they are visible to the impressionable minds. These should be completely banned,” he said, stressing that it is very important to save the youth from these addictive products.

Dr. Kumar also highlighted the harms of passive smoking to non-smokers, especially children and women. ”Doing away with Designated Smoking Areas (DSA) can be a game-changer in the direction of the health of the vulnerable population and making India’s public places 100 percent smoke-free. ”Tobacco products cause serious ailments like cancer, claiming almost 13 lakh lives in the country. For healthy India, tobacco control law and policies must be made stronger and implemented effectively.” she reiterated.

Communication expert Neelkanth Bakshi also touched upon various anti-tobacco measures taken by the Centre and said Prime Minister Narendra Modi has been very particular about the health of people, particularly youth.

”He was the one who made Yoga a mass movement across the world. I am sure that he’s aware of the ill effect of tobacco on people. The government will certainly sooner or later come out with a law to curb the menace caused by these cancer-causing products,” said Bakshi.