BJP 'Mahila Morcha' to reach out to women beneficiaries of govt schemes

With an eye on the 2024 Lok Sabha polls, the BJP’s ‘Mahila Morcha’ will launch a major outreach exercise from Monday by contacting women beneficiaries of various welfare schemes of the central government nationwide.

As part of efforts to connect with women, party members have targeted one crore selfies with them in an year.

BJP’s Mahila Morcha head Vanathi Srinivasan said the party’s women wing will also launch an award ceremony in March in the name of late BJP veteran Sushma Swaraj to honour in every district 10 women who have made significant contributions in different fields.