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On the CCI ruling, a Google spokesperson said the company is “reviewing the narrow concerns identified by the Commission and will assess our next steps”. Globally, this is one of the rare cases where Google has been penalised for unfair business ways, even as it has been under probe in several countries.
It was alleged that Google is indulging in abuse of dominant position in the market for online search through practices leading to search bias and search manipulation, among others. For this case, the Competition Commission of India (CCI) considered markets in India for online general web search services and for online search advertising services as the relevant ones.
The penalty amount of Rs 135.86 crore translates to 5% of the company’s average total revenue generated from India operations from its different business segments for the financial years 2013, 2014 and 2015, according to the CCI order.
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While the majority order is by chairperson D K Sikri and three members, two members have issued a dissent order saying that they don’t find Google in violation of Section 4 of the Competition Act. This section pertains to abuse of dominant position.
The Google spokesperson said the company has always focused on innovating to support the evolving needs of users. “The Competition Commission of India has confirmed that, on the majority of issues it examined, our conduct complies with Indian competition laws. We are reviewing the narrow concerns identified by the Commission and will assess our next steps,” the spokesperson said in a statement.
On the basis of the probe report submitted by the Director General, the CCI broadly looked at four aspects – whether Google biases its search results, whether it imposes unfair conditions on advertisers, whether the company’s distribution and intermediation agreements restrict competition.
“The Commission is cognizant of the fact that any intervention in technology markets has to be carefully crafted lest it stifles innovation and denies consumers the benefits that such innovation can offer. “This can have a detrimental effect on economic welfare and economic growth, particularly in countries relying on high growth such as India,” the order said.
The regulator also noted that product design is an important and integral dimension of competition and any undue intervention in designs of SERP (Search Engine Results Page) may affect legitimate product improvements resulting in consumer harm.
“Having said that, it is made clear that such regulatory forbearance from interfering with search design is only by way of self-imposed restraint but if in a given case the Commission finds the conduct to be egregious, appropriate remedies and directions shall be issued to correct such a distortion,” the order said.
Further, the CCI said it has examined the issues within the permissible parameters in technology markets.