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In its 231-page order, which comes nearly four years after ordering a detailed probe, the Competition Commission of India (CCI) has also directed the companies, association and individuals to “cease and desist” from anti-competitive practices in the future.
The final order has been passed against United Breweries (UBL), SABMiller India, now renamed as Anheuser Busch InBev India (AB InBev), and Carlsberg India (CIPL), among other entities.
The regulator did not impose any fine on Ab InBev, while lesser penalties have been slapped on others.
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Giving benefit of reduction in penalty… 100 per cent to AB InBev and its individuals, 40 per cent to UBL and its individuals and 20 per cent to CIPL and its individuals.”
The fines on UBL and Carlsberg India are nearly Rs 752 crore and Rs 121 crore, respectively. A fine of over Rs 6.25 lakh has been imposed on AIBA and various individuals have been fined. The period of cartelisation was considered to be from 2009 to at least October 10, 2018, with CIPL joining in from 2012 and AIBA serving as a platform for facilitating such cartelisation since 2013.