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Coca-Cola to be official beverage partner for upcoming ICC World Cup

10:00 AM Jul 29, 2023 | PTI |

Beverages major Coca-Cola on Friday said it will be the exclusive non-alcoholic beverage partner of the ICC for the upcoming Cricket World Cup.

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Coca-Cola and The International Cricket Council (ICC) once again teamed up for the upcoming 2023 ICC Men’s Cricket World Cup, said a joint statement.

“The partnership entails Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC,” it added.

Coca-Cola will use its global reach to connect with fans around the world and inculcate true sportsmanship through a series of online and offline activations.

Coca-Cola India Vice President, Marketing, Arnab Roy Said: “We believe that the ICC Cricket World Cup is the biggest cricket event for the country. Partnership with the ICC provides us with a great opportunity to bring together our customers, consumers, brands and cricket”.

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The beverage major plans brand activations with its portfolio, including fan engagements, social media campaigns and promotions to win tickets to the World Cup alongside unique on-ground experiences during the ICC Men’s Cricket World Cup 2023.

ICC Chief Commercial Officer Anurag Dahiya said: “We are excited about our partnership with Coca-Cola, which promises to deliver a refreshing cricketing experience set to captivate audiences and present a grand showcase of their emotions”.

Last month, the ICC had announced the schedule for the Men’s ODI world cup, which is set to commence on October 5 in Ahmedabad, where England and New Zealand will face each other.

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