As a witty comeback to rude homophobic comments, Ford Europe’s wing in Germany unveiled embellished Golden Rainbow truck.
Taking to Twitter, Ford Europe wrote “You asked #Ford to make the #VeryGayRaptor a reality… and we heard you.” The golden truck with rainbow stickers on it also had heart sticker on its back handle, along with a decal on the windshield that read, #VeryGayRaptor.”
Back in June, when Ford launched its Blue Raptor, a social media user had made the remark, which offended the company and many others online.
They remarked that the comment “stopped them in their tracks” referring to the discriminatory tone to the words. In the same video, they took up ‘Very Gay’ as a compliment and presented an all-new ‘#VeryGayRaptor’ design version of the vehicle in gold with a dash of the rainbow, thus celebrating Pride.
According to Daily Mail, it took Ford’s design team around 60 hours to transform a regular truck into a rainbow vehicle. The company took a step further supporting the LGBTQA community and asked people to take selfies if they spotted the truck at the festival.
The company in a statement said, “The Ford employee network GLOBE (Gay, Lesbian or Bisexual Employees) also celebrated its 25th anniversary this year,”
Further adding, “The network has been advocating the concerns of lesbian, gay and bisexual employees since 1996 and actively helping to implement the Ford ‘Diversity’ corporate philosophy in everyday working life.”