Following the move by Apple Inc. to bolster privacy on iPhones, Google will let Android mobile software users to opt-out of being tracked by advertisers on their smartphone applications.
The option will be made available in late 2021, with a Google Play services update.
On the support website, Google mentioned that developers will no longer be able to see a user’s unique advertising ID if that person has declined to receive personalized ads.
But unline Apple’s feature, users won’t be opted out of ad tracking by default.
Bloomberg reported that Google has been mulling a way to give Android users more control over ad tracking with a less stringent approach than Apple’s.
Google, in May, said it would create a safety section in its Play Store in 2022 so Android users can see what data developers collect about them and share, plus give access to additional privacy and security information.
Google informed that the Play services rollout will affect apps running on Android 12 devices starting in late 2021 and migrate to other devices with Google Play in early 2022.