Kendall Jenner, 25-year-old model and reality TV star is facing accusations of cultural appropriation over her tequila brand’s recently-released ad campaign.
As per reports, Kendall Jenner launched Tequila 818 in her home state California this week.
A video promoting the beverage and several photos she shared on Instagram, taken at an agave farm in Jalisco, Mexico where the tequila is being produced, are facing flak on social media.
Sharing the pictures on Instagram, she wrote, “what an incredible experience i have had thus far, learning about this beautiful place, it’s beautiful culture, and the beautiful people!”
The promotional video shows Kendall riding a horse to agave fields. It also features agave farmers working alongside the model.
The visuals along with Kendall’s choice of outfit and hairstyle left many unhappy.
One of the Twitter users wrote, “Something about Kendall Jenner making tequila rubs me the wrong way.”
Further added, “Like the idea of white celebrities taking from local Mexican artisans and profiting off our traditions and agricultural business yet only visit Cabos and Puerto Vallarta for vacation spots..”
Describing tequila as a “traditional Mexican drink made from agave,” another user wrote, “No miss Kendall, we do not ride in horses all the time, no we do not wear our hair in braids all the time, no workers do not get to drink the tequila (also that’s not the way you drink it).”
Below are a few responses: