Koo App empowers first-time voters with a multi-lingual guide on Rights & Responsibilities ahead of polls

02:37 PM Jan 24, 2022 | Press Release |

On the eve of National Voters Day, micro-blogging platform – Koo – has released a multi-lingual guide on Voter Rights & Responsibilities, in an effort to empower first-time voters to make informed decisions during the upcoming Legislative Assembly Elections. The Koo Voters Guide focuses on the basic rights of the Indian Voter as enshrined in the Constitution of India, and enumerates the responsibilities voters need to consider before and after casting their vote. It reflects the Koo App’s efforts – as a transparent, unbiased and reliable social media intermediary – in enhancing voter awareness, and in building greater trust in the electoral process. As the largest platform which enables native language expression, the Koo Voters Guide is available in Hindi, Marathi, Punjabi and English – to benefit first-time voters in all the poll-bound states.


Leveraging the theme for National Voters Day 2022 – Electoral Literacy for Stronger Democracy – the Koo Voters Guide reiterates the importance of voting as the central pillar of a democracy, and the need to augment voter education for free and fair elections.

Said Aprameya Radhakrishna, CEO and co-founder, Koo, “Voting is a fundamental right given to all citizens in a democracy. Every vote counts, and thus to empower and educate first-time voters to exercise this crucial right in a judicious manner, we have launched this informational Koo Voters Guide ahead of National Voters Day. As a multi-lingual micro-blogging platform which salutes India’s linguistic diversity, we have released this Guide in four languages to enrich the knowledge of every voter, and to build greater confidence in the electoral process. As an unbiased, open and reliable platform, The Koo App is a signatory to the ‘Voluntary Code of Ethics’ created by the Internet and Mobile Association of India (IAMAI), which aspires to the transparent use of social media during elections. We will follow the guidelines set by the Election Commission of India to ensure that the Koo App is leveraged in an optimal manner to bring about a positive and progressive change in society.”

National Voters Day is observed on January 25 every year to mark the foundation of the Election Commission of India, which was established in 1950. First initiated in 2011, the National Voters’ Day is aimed at encouraging and maximizing the enrolment of new voters.

To download the Koo Voters Guide, click: –


English –

Hindi –

Punjabi –

Marathi –


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