LS polls: BJP's ambitious bid to overcome challenges in Kerala

The BJP is intensifying its efforts to break its electoral dry spell in Kerala as the state braces for the upcoming Lok Sabha elections.

With a concerted focus on outreach, particularly towards the minority Christian community, the party aims to secure a foothold in the southern state.

Kerala’s demographic landscape, with Muslims and Christians constituting a significant portion of the population, presents a formidable challenge for the BJP, perceived as a pro-Hindu party.