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The company, whose flagship brand is the male ethic ‘Manyavar’ label, has fixed its issue price band at Rs 824-866 a share, a company official said.
BSE Sensex has seen about 4300 point correction since early January amid highly volatile trading sessions.
The company official said the pricing was decided after feedback from institutional investors who have shown high demand interest for the shares.
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Vedant Fashions shares have started commanding a premium of Rs 105 over its issue price in the grey market on Friday. Its shares are expected to list on NSE and BSE on February 16.
The public issue, which will open on February 4, will be purely offer for sale (OFS) of 36,364,838 equity shares by promoters and existing shareholders, the official said.
The offer for sale comprises sale of up to 1.74 crore shares by Rhine Holdings Ltd, up to 7.23 lakh shares by Kedaara Capital Alternative Investment Fund, and up to 1.81 crore shares by Ravi Modi Family Trust.
Rationalizing the high price band, he said it is an asset-light company with zero debt despite its 546 exclusive stores. The huge growth potential in the organized celebration market will help to retain its high growth momentum.
Vedant Fashions is a pan-India player with a retail presence in over 200 cities and three countries in UAE, Canada, and the United States.
The company said it will double its overseas store floor area in the next few years.
Its ‘Manyavar’ brand accounts for about 80 percent of its revenue and the company officials said it was confident that its other newer brands will grow stronger in the years to come.
Asked about the impact of the third wave of COVID-19 on it, the company said it was minimal as the shutdown was minimal.