Navarasa lights up Burj Khalifa, celebrating ‘cultural pride’ of Tamil cinema

Tamil anthology drama Navarasawas released on Netflix on Friday, August 6 and to celebrate the release, Netflix projected a snippet from the film’s trailer on the world’s tallest building, the Burj Khalifa.

Netflix said the initiative was to spread the excellence of Tamil cinema on the world stage. The anthology has been produced by industry veteran Mani Ratnam along with filmmaker Jayendra Panchapakesan.

It stars Vijay Sethupathi, Arvind Swami, Siddharth, Prakash Raj, Saravanan, Alagam Perumal, Revathy, Nithya Menen, Parvathy Thiruvothu and Aishwarya Rajessh, etc.

While sharing the video, Netflix said “While the spectacular creative community of Tamil cinema came together for this one-of-a-kind project, many leading icons of the industry graciously offered their services pro-bono contributing the proceeds from the films towards the well-being of film workers in Tamil cinema impacted by the pandemic.”

Navarasa is a charity project, and the proceedings from the film will benefit about 12,000 employees of the industry, who have lost work owing to the devastating coronavirus pandemic.