Netflix adds partial downloading on Android

Netflix in a blog post said that it will make partial downloading available on Android phones and tablets.

The feature is being tested on iOS and will be rolled out in the coming months on the platform.

This means that users will be able to watch a series or film, even if it has not finished downloading fully, instead of waiting till the download is complete before they can hit play.

In the blog post, the company said that the reason they have introduced this feature is that they know users struggle with “unreliable wifi or expensive data that can complicate downloading” favorite shows or movies. This new feature is to help users, ones that live in markets such as India where data stability is a concern.

Greg Peters, Chief Product Officer at Netflix in a statement said, “We increasingly are understanding what our members’ needs and sort of the members we haven’t signed up, consumers’ needs generally, in more and more countries. And they all have sort of unique constraints that they’re working through. They have unique expectations from the service. And our job is to learn more and more and more about what those are and make sure that we are being able to offer the service in a way that feels natural that feels delightful to them.”