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The survey conducted by market research firm Kantar among more than 750 parents across six cities found that 52 per cent of respondents instantly searched and answered accurately.
“The survey reveals that about 54 per cent of surveyed parents often feel that they don’t have instant answers for kids’ questions. It further indicates that 52 per cent of respondents instantly search and answer accurately if they don’t know the answer. What’s interesting to note is that 44 per cent of surveyed parents admitted to making up answers on the spot,” the survey said.
According to the survey, over 90 per cent of parents agree that they encourage their kids to ask more questions to help them continually grow and learn about new things and nearly 92 per cent of parents agree that they learn new things in this process of responding to their kids’ questions.
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Amazon India, Country Manager for Alexa, Dilip RS said that families with young kids across the globe ask Alexa 25 million questions per month.