Toyota’s Glanza and Urban Cruiser cross 1 lakh units wholesale mark

Toyota Kirloskar Motor (TKM) on Saturday said that its premium hatchback Glanza and compact SUV Urban Cruiser, which are sourced from Maruti Suzuki India under an alliance between Toyota and Suzuki, together have crossed cumulative wholesales of 1 lakh units. The Glanza and Urban Cruiser are the cross-badged versions of Maruti’s Baleno and Vitara Brezza, respectively.

Launched in June 2019, the Glanza has clocked over 65,000 units, while the Urban Cruiser, which hit the market in September 2020, registered cumulative wholesales of more than 35,000 units, TKM said in a statement.

Commenting on the feat, TKM Associate Vice President, Sales, and Strategic Marketing, Atul Sood said the milestone is a “testament to the best ownership experience, exceptional sales, and after-sales services, as well as peace of mind that is offered to every single Toyota customer”.

These models have helped TKM strike a defined balance to reach young aspiring customers, who desire to own a Toyota early in their lives, he added.

TKM said since the launch, the Glanza and the Urban Cruiser have played a significant role in catering to 66 percent of first-time Toyota buyers, especially in tier II & III markets.

“This has also helped TKM garner young-millennial customers who are not only seeking exceptional automobile ownership experience, but also the best balance of economically viable options,” the company added.

“Our focus on expanding footprints covering the tier II and tier III markets has enhanced TKM product accessibility and service coverage to a wider and newer set of customer base,” Sood said, adding at present TKM has 418 dealer outlets in the country.