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The move is a step towards addressing the growing preference of Indian customers towards premium offerings and Uber’s ability to deliver a new standard of on-demand mobility in premium cars, the company said in a release.
“Uber brings Black back to India… Reintroduces its high-end category starting with Mumbai,” the release said, adding that Uber Black allows for a personalised ride with customisable features like quiet mode, temperature control, and help with luggage.
Riders will get to enjoy in-car amenities and on-trip preferences, ensuring consistently high-quality experience, it added.
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As India’s leading multimodal mobility service, Uber endeavors to cater to the full spectrum of riders, from those seeking affordable rides on two-wheelers or three-wheelers to those who desire a truly well-appointed experience in premium vehicles, Singh added.