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The show brings together for the first time as guests, Sandalwood stars and their real-life BFFs who will share their behind-the-door secrets, friendship defining moments & play interesting games with Shivrajkumar, while the fans will be treated to some never seen before videos and the audience, get to ask their favorite stars questions to know them better.
“No. 1 Yaari is a first of its kind entertaining show curated for the viewers that will help celebrate the spirit of brotherhood and friendship. I value friendship since it has been one strong support pillar in my personal journey. As much as the stars are public figures, they have a side that is still private and under wraps and my job will be to help them open up. I would love them to share how their friendships have shaped them as individuals as well as have the fans privy to some unrevealed fun and friendly moments from their lives,” said Shivrajkumar, Actor &Anchor of the No.1 Yaari Show
Commenting the new showAmarpreet Singh, Executive Vice President & Portfolio Head, Marketing, Diageo India said, “Curating a show that is all about Yaari by joining hands with people who matter, was always on our agenda. With McDowell’s No. 1 soda No.1 Yaari with Shivanna we are excited to co-produce a show that brings you closer to such stories of brotherhood between renowned artists which is something audiences would look up to. Also, with this, we look to take a step forward in creating more engaging content to connect and engage with the millennials of today!”
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“It’s a great moment of delight for us to have Shivanna as the host for the very emotional and feel good show. It is a treat to see him with stars getting connected to one another and give the audience glorious joyous time on Sundays at 8 pm” –Spokesperson, Star Suvarna.
Mac Machaiah, Chief Innovation Officer, Mindshare South Asia Commented- “After the grand success that it enjoyed on its previous runs, this time, No. 1 Yaari will celebrate the timeless friendships built between stars in the Kannada entertainment industry. Mindshare is pleased and proud to have been able to co-produce it, and deliver such enriching, branded content to Indian viewers. Shedding light on the often unknown bonds built behind the scenes, it celebrates the wonderful spirit of brotherhood and friendship. This is yet another stepping stone on Mindshare’s journey of creating unique shows and programs for viewers in the country, spanning a variety of novel areas and subjects, by utilising machine learning, creativity, adaptive marketing, and more.”
Viewers will be able to catch all episodes on Viu app exclusively– a one-stop destination for premium original content