Why did Kim Kardashian freeze her social media accounts for 24 hours?

Kim Kardashian freezed her social media accounts on Wednesday, Sep 16, for 24 hours

The reality star and business tycoon announced on her personal Twitter, Facebook, and Instagram accounts that she would be freezing her Facebook and Instagram platforms in support of the #StopHateforProfit campaign.

According to Cbs news, The 24-hour “freeze” is part of a “week of action” on Instagram led by the Stop Hate for Profit coalition, which is “demanding parent company Facebook take action to address racism, hate, and disinformation on its platform

The campaign’s goal is to call out the social media giant “for its role in inciting violence, spreading racism and hate, and contributing to electoral disinformation

On Tuesday, Kim Kardashian shared her last post and wrote: “I love that I can connect directly with you through Instagram and Facebook, but I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation – created by groups to sow division and split America apart – only to take steps after people are killed.”

“Misinformation shared on social media has a serious impact on our elections and undermines our democracy. Please join me tomorrow when I will be “freezing” my Instagram and FB account to tell Facebook to #StopHateForProfit” she added.

Celebrities like Leonardo DiCaprio, Katy Perry, Sacha Baron Cohen and Michael B have also expressed their support to the protest organised by Stop Hate For Profit.