Expect sales to grow faster than industry this fiscal: JLR India

Tata Motors owned Jaguar Land Rover expects to grow faster than the luxury car segment this fiscal, as it bolsters localisation and expands product range, according to a top company executive.

The company, which is set to commence local assembly of Range Rover and Range Rover Sport in India, witnessed a sales growth of 81 per cent in 2023-24 fiscal year at 4,436 units, as compared to FY23.

The automaker aims to double its business in India over the next three years.

”The luxury car segment grew in the range of 20-25 per cent last fiscal. We expect that the growth rate will remain in this range for the next couple of years. And we anticipate to beat this growth rate,” Jaguar Land Rover (JLR) Managing Director Rajan Amba told PTI in an interaction.

Initiatives like enhanced localisation of products, which would lead to reduction in prices and expansion of sales network in the country would help the company in growing faster than the industry, he added.

Citing reports, Amba noted that the number of high net-worth individuals (HNIs) is expected to double between 2023 and 2027 and thus there’s so much headroom for the growth of the premium-end car segment, he stated.

He noted that in five years time, the domestic luxury car segment should double from the current size of 48,000 units per annum.

”So as we build up and put more and more cars on the road and get more and more visibility for our cars, that will add to the desirability and in the growth of the brand,” Amba said.

It is a sequential process as the automaker continues to create various experiences like the Range Rover House and expands its sales network, he stated.

”And as we grow bigger in size, we also then start to get new allocations (from HQ),” he said.

Amba noted that the company plans to keep introducing both internal combustion engine and battery electric vehicles to cater to the customer demand.

”We are not shying away from bringing everything that is being offered outside into India because you’re just finding tremendous consumer support,” he added.

When asked about the sales network, Amba said the company would be undertaking expansion in new regions.

”We will be expanding, we have been largely constant for the last four or five years with 25 showrooms. But now’s the time to start looking at expansion,” he said.

He, however, did not elaborate on the number of the outlets the automaker intends to set up going ahead.

”We are not in a hurry to grow the brand. We want to grow it steadily and make sure that our partners are happy and profitable. We are only in 21 cities so there’s so much scope,” Amba said.