Focus on developing toys, games that present every aspect of Indianness: PM at Toycathon-2021

Calling on people to be “vocal for local toys”, Prime Minister Narendra Modi on Thursday said about 80 per cent of the toys were being imported by India with crores of rupees going abroad and asserted that it was very important to change this situation.

Modi also said India’s share is only about 1.5 billion dollars in the global toy market of approximately 100 billion dollars.

Prime Minister Modi made the remarks after interacting with participants of Toycathon-2021 via video conferencing.

“Today, we import around 80 per cent of our toys from abroad. Which means crores of rupees of the country are going abroad on them. It is very important to change this situation,” Modi said.

Emphasising the importance of toys, he said if the child’s first school is his or her family, then the first book and the first friends are toys.

“Our focus should be on developing toys, games that present every aspect of Indianness in interesting, interactive ways,” Modi said.

Toycathon-2021 was jointly launched by the Ministry of Education, WCD Ministry, MSME Ministry, DPIIT, Textile Ministry, I&B Ministry and AICTE on January 5, 2021 to crowd-source innovative toys and games ideas, the PMO noted.

Around 1.2 lakh participants from across India registered and submitted more than 17,000 ideas for the Toycathon 2021, out of which 1,567 ideas have been shortlisted for the three-day online Toycathon Grand Finale, being held from June 22 to June 24.