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It all started when Durex, a condom company, put out this cryptic post asking “Do you want to #ForgetCondoms?”
Social media users shared hilarious memes and jokes on social media, trying to figure out as to what led the hashtag trend on the microblogging platform. Netizens are also tagging condom company brand, Durex India if they happen to know the reason behind the viral hashtag.
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Well, however, Durex revealed that it was a smart strategy to announce a launch of its new product. It is launching India’s thinnest condoms called ‘Durex invisible condoms.’ Durex created buzz around its product launch by engaging with people on social media and asking them about some of the reasons why they want to forget using condoms.