Google adds ‘Black-owned business’ attribute for maps

Google has introduced a ‘Black-owned business’ attribute that merchants in the US with a verified Business Profile can add to their profile to help customers find them easily

This marker comes as Google has noted a recent surge in online searches for Black-owned businesses. The company says that their goal is to make Search and Maps more inclusive and help support Black-owned businesses.

Google will also put the new icon alongside any other attribute business owners choose to display on the Highlights section of their profile.

It has teamed up with the US Black Chambers, Inc, which empowers Black-owned businesses through resources and initiatives, to spread awareness about the new attribute.