Google likely to be sued by US government for its anti-market ad practices

The US government is preparing to sue Google for its anti-market ad practices where it allegedly  monopolizes online ads.

Sources claim that the Justice Department and a group of state attorneys general are likely to file antitrust lawsuits against Google

It is said that primary focus of the investigation was the broad reach of Google’s online advertising network.

Texas Attorney General Ken Paxton said, “Google has 7,000 data points on just about every human being alive. They control the buy-side (of online advertising), the sell-side and the market which we are concerned gives them way too much power”

If the case is filed, it would be the first major US antitrust action against a tech giant since the Bill Clinton administration’s pursuit of Microsoft in the 1990s.