Google’s AR shopping feature to let users virtually try on makeup

Google has launched an AR feature on Google app to allow users to virtually try on lipstick and eyeshadow from limited brands.

When users search for a product on Google, they’ll see the virtual try-on shopping experience at the top of search results. They will also see photos of models representing a range of skin tones wearing the product.

According to Engadget, the new feature will give you access to virtual makeup from L’Oreal,MAC Cosmetics, Black Opal and Charlotte Tilbury. You can either try the eyeshadows and lipsticks on photos of models with different skintones or choose the option to try them on yourself by using your phone’s camera.

Google claims that the AR try-on experience itself is not considered an ad format and the participating brands are not paying Google to be a part of the feature