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Grofers has been accused by netizens of “exploiting” their workforce, who are expected to deliver orders within 10 minutes of being placed online.
Albinder Dhindsa, in his statement, said, “Hello India – I want to chime in about the hate we are getting for delivering groceries in 10 minutes,” and furthermore explained his point by issuing a clarification.
It read, “Some people think that we are pushing our riders to drive fast and break traffic rules to deliver groceries in 10 minutes, that we are an inhuman valuation seeking corporation which puts lives at risk to deliver groceries in 10 minutes,”
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“Our partner stores are located within 2 kilometers of our customers. We have 60+ stores in Delhi, and 30+ stores in Gurgaon already! Our stores are so densely located that we can deliver 90% of the orders within 15 minutes even if our riders drove under 10kmph! Our in-store planning and tech is now so good that we pack most orders under 2.5 minutes! Our riders are not (dis)incentivized to deliver orders fast. They do it at their own pace and rhythm. We’ve had zero reported rider accidents in the last two months since we launched 10 minute grocery delivery,” the statement said.
Lastly, he said, “Last but not the least, not all companies are built on the back of exploitation of the poor. There are companies which are built by creating large swathes of employment, and generating tremendous amounts of value for all stakeholders. We are and want to continue to be one of these companies.”
“Also, it breaks my heart that instead of celebrating innovations (and startup success) coming from India, some of us stay cynical envious of people who are trying to break the status quo. We need more people who dare, and less of those who pull them down.”