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Under the two-year partnership, Ashok will be representing the brand in the national and international tournaments.
Through this association, the company aims to strengthen the brand’s voice, spirit and innovative approach to further prioritise customer interests, and create new opportunities for the brand that resonates with today’s youth, Hyundai Motor India Ltd said in a statement.
As a part of the association, Hyundai will work closely with Ashok, representing the company’s young and progressive imagery, it added.
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“Our commitment towards creating a gateway of opportunities for emerging talent has been a key focus this year. We are consciously advancing in creative formats to craft path-breaking experiences through a series of innovative consumer engagement programmes,” Hyundai Motor India MD and CEO SS Kim noted.