Coffee is the most loved beverages in the world and October 1 is celebrated as International Coffee Day to promote coffee as a beverage
The first official date was October 1, 2015 and was launched in Milan. This day is also used to promote fair trade coffee and to raise awareness for the coffee growers.
The International Coffee Organization (ICO), the main intergovernmental organization for coffee, announced ‘Coffee’s Next Generation’ as the focus for the International Coffee Day 2020
It is a global initiative targeting talented and motivated young people and entrepreneurs in the coffee sector.
According to ICO, ‘Coffee’s Next Generation’ is intended to engage ICO Members and all coffee stakeholders to work together with youth organizations, industry leaders and associations, international organizations, development and financial partners and coffee consumers, to invest in the youth and bring to life their innovative ideas and enthusiasm to benefit the whole coffee community and to recover from the pandemic building a more prosperous future.
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