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The ‘Mann Ki Baat’ programme is set to complete its 100th edition next Sunday, with the prime minister saying it was public support that led to the success of his monthly radio address.
According to a survey by the Indian Institute of Management-Rohtak, nearly 23 crore people tune in to the ‘Mann ki Baat’ programme on the last Sunday of every month with 65 per cent of listeners preferring to hear the talk in Hindi.
It also found that the programme is heard more on television channels followed by mobile phones, with radio listeners accounting for 17.6 per cent of the total listenership.
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The general sentiment towards the government can be gauged from the fact that 63 per cent of respondents said their approach to the government has become positive and 60 per cent have shown interest in working for nation-building, it found.