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Reportedly the accident took place while Rajeev Shetty was returning from Shankernarayana after finishing a programme.
When Rajiv reached Haladi, he lost control over his vehicle and crashed into the bridge. Though he was rushed to a Hospital in Manipal he was declared brought dead.
Rajiv was serving as director of DK Milk Federation and also served as the president and director of Shankaranarayana Agricultural Cooperative Society. He was also the former member of zilla panchayat and member, president of Shankaranarayana gram panchayat. He was active in various organizations and was an influential leader of BJP.