L’Oreal to drop words like ‘white’, ‘fair’, ‘light’ from skincare range

L’Oreal (LRLCF), the world’s largest cosmetic and beauty company, announced that it will stop using words like “whitening” and “fair” in describing its products.

The  company  in a statement said, “The L’Oreal Group acknowledges the legitimate concerns about the terms used to describe skin even-ing products, and has therefore decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin even-ing products”

L’Oreal is a big player in the personal care category and owns global brands like Garnier, L’Oreal Paris, Maybelline New York and NYX Professional Makeup.

Also, FMCG major Unilever said it is withdrawing the word ‘Fair’ from its popular skincare brand ‘Fair & Lovely’.