Made in India video conferencing app 'Lauk' launched

New Delhi: Senior journalist turned entrepreneur Anuranjan Jha launched ‘Lauk,’ a video conferencing and web streaming platform and solution purely made in India for Indians.

“It’s ‘to India, by India and for India.” It offers a general video conferencing platform as well as ‘Lauk Classroom’ for educators and ‘Lauk Studio’ for live streaming, webinars, and other services, Jha said

Jha added that the app is a result of the clarion call by the Honourable Prime Minister Shri Narendra Modi for Aatmanirbhar Bharat adding that vocal for local is an idea whose time has come.

Lauk platform has 3 different solutions that Jha’s company, Park Media Private Limited is offering. ‘Lauk classroom’ a video conferencing platform for educators and ‘Lauk Studio’ for live streaming, webinars, and other services.

In a much respite to the privacy concerns is some video conferencing apps, Jha claimed Lauk comes with an ‘end-to-end encryption’ feature. Lauk offers optional password protection on each call, multi-device login support. The users, especially the ones working from home, for enhanced collaboration with colleagues can share the screen with the other side(s).

“Lauk is being launched in phases, and will also provide API’s for other Indian developers so they can develop their own video conferencing applications harnessing Lauk’s infrastructure and technology,” said Varun Gupta the co-founder.

On pricing Jha said, Lauk’s subscription will range from Rs 250 to Rs 1500 per user per month with special discounted packages for schools, colleges and other educational institutions.

The new travel restrictions and other measures imposed due to COVID-19 have made web applications quite popular. With schools and colleges shut, business for video conferencing apps is bound to grow.

Presently, the majority of the non-essential service sector manpower is working from home. Many business establishments are heavily reliant on these applications to coordinate their workforce and conduct meetings.