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Traditional methods like road shows, door to door campaigns, public meetings and announcements through vehicles are common in a campaign. These contenders are also making use of new generation technology like Facebook, Whatsapp and Instagram to reach their campaign to the younger more “tech savvy” demographic and boost their chances by sharing videos, posters and messages which turns out to be pretty efficient and light on the wallets.
The constituency was Congress party’s fort till late 1983. But after for the last six elections they had to fight with BJP for the seat. BJP’s senior leader N Yogish Bhat represented the constituency for 4 straight terms between 1994 and 2008. But things changed when during the 2013 elections Congress fielded a political novice and former IAS officer, J R Lobo to contest against Bhat, which helped Congress get back on track after almost 19 years.
This time however Congress party has given the ticket to incumbent MLA J R Lobo and BJP to D Vedavyas Kamath . CPI(M) candidate Sunil Kumar Bajal and Ex-cop Madan Patel’s entry, however has changed the game. In another interesting turn of events, Srikar Prabhu, a former BJP worker is contesting independent. Apart from them, there are 7 more contenders who are either independent or from regional parties, trying to squeeze in some votes.
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