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Nadda will address rallies at Chandrapur in east Maharashtra and Aurangabad in the Marathwada region.
In the 2019 Lok Sabha elections, the BJP failed to retain the Chandrapur constituency which was won by Congress, the only seat the Grand Old Party currently holds in Maharashtra which sends 48 members to the Lok Sabha.
The BJP has revised its national target of the ”difficult” Lok Sabha seats it is eying to win in the 2024 polls to 160 from 144, according to sources.
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”JP Nadda will launch the drive from Chandrapur district on January 2 with a mega Vijay Sankalp rally at Chandrapur,” district BJP president Devrao Bhongle said on Sunday.
He said Nadda will offer prayers at the famous temple of Goddess Mahakali in Chandrapur city.
In the 2019 Lok Sabha elections, the BJP won 23 of the 25 seats (out of the total 48) it contested in Maharashtra, while the party’s then ally Shiv Sena bagged 18.
“Nadda will address his first rally in Chandrapur on Monday followed by an organisational meeting. His second rally will take place in Sambhaji Nagar (Aurangabad) in the Marathwada region,” said Sanjay alias Bala Bhegade, coordinator for Lok Sabha meetings of the BJP.
For a long time, the Aurangabad Lok Sabha constituency was represented by the Uddhav Thackeray-led Shiv Sena.
In 2019, the Asaduddin Owaisi-led All India Majlis-E-Ittehadul Muslimeen (AIMIM) wrested the Aurangabad seat from Shiv Sena.
After a split in the Shiv Sena last June, the BJP and the Balasahebanachi Shiv Sena led by Maharashtra Chief Minister Eknath Shinde are eyeing this constituency.
Nadda will be accompanied by Union ministers from Maharashtra Nitin Gadkari and Raosaheb Danve, Deputy Chief Minister Devendra Fadnavis, and state BJP president Chandrashekhar Bawankule among others.