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The initiative was launched after there was low donor turnout at blood banks, following the COVID-19 scare and lockdown across the country.
The Jeevadhara blood bank, which has been operating for over a decade, is offering free pick-up and drop for people who come forward to donate blood.
Over the past few days, many blood banks and organizations are not able to conduct mass blood donation camps amid social distancing measures. So, the blood bank came up with this initiative to maintain its bloodstock at this crucial time while maintaining safety norms, informed sources.