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Fans are excited and are discussing the show and its character on all social media platforms which means they are indirectly promoting the show for free, but they also wouldn’t think twice before spilling spoilers online.
And, Netflix came up with a unique solution to prevent them from sharing spoilers. Over 100 unsuspecting fans were invited for an exclusive screening of the much-anticipated show and were told that they would be flown to Madrid on the morning of the official release.
However, as soon as the fans boarded the plane, ‘The Professor’ divulged his secret plans to passengers. He said that they were chosen because they were the “worst spoiler makers” of Italy. To ensure they wouldn’t ruin the show, the screening would take place in the air, where they couldn’t contact anyone on the outside.
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As the attendees were cut off from the Internet, millions of fans on the ground could view the series finally free of spoilers while those on board had an unforgettable experience.